with Peter Economides, Brand Strategist at Felix BNI

When you are authentic, you are true to yourself. When your brand is authentic, it is true to its purpose and values.

The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. People know where you stand, what you’re made of, what is important to you and what they can expect from you.

Being authentic means you know who you are. You define your place and parcel in life. You stand for something. And by being true to that something, no one ever questions the truth about you.