For decades, many companies have operated under the narrow assumption that their primary purpose is to generate profit—much like individuals are assumed to work solely for a paycheck. Yet, as employees increasingly seek more than monetary compensation—prioritizing values such as meaningful work, personal development, work-life balance, and ethical alignment—organizations are beginning to recognize a deeper truth: that purpose is not just a marketing slogan but a guiding principle. It is a strategic compass, especially vital in times of disruption and uncertainty. To explore the transformative power of purpose in today’s volatile business landscape, YDC hosted its final Lunch Circle event before the summer break on June 19, under the theme “Beyond Profit: The Executive’s Guide to Purposeful Growth.”
The session featured Alex Athanassoulas, President and CEO of Stirixis Group, as the keynote speaker. His thought-provoking presentation was followed by three real-world case studies shared by YDC members: Spiros Verginis (Commercial Manager, Bausch + Lomb), Tasos Adamopoulos (Marketing & Sales Director, Ariston Dental), and Chryssa Spyropoulou (Marketing & Communications Director, Affidea Greece). The event concluded with a lively exchange of insights between the speakers and participants, highlighting how purpose can be embedded into business practice across industries.
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